País: Costa Rica

Organization: Mapache Rent a Car.

Year the initiative began: 2006

Project Website: www.mapache.com

Youtube upload:

Si perteneces a un país de Latinoamérica y el Caribe tienes la oportunidad de presentar tu iniciativa para acceder a fondos para innovaciones en turismo sostenible del BID/FOMIN (para mayor información leer la sección sobre la oportunidad BID/FOMIN en la página principal del Desafio). :
Deseo postularme

Desafío de Geoturismo en el que trabaja el participante:

quality of tourist experience and educational benefit to tourists, quality of benefit to residents for the destination

Indica el tamaño de tu organización:

Medium (101 to 1000 employees)

Indicate sector in which you principally work:
Industria del turismo

Indica sobré cuál nivel en la cadena de valor en turismo impacta tu trabajo (elige todas aquellas opciones que apliquen):

• Consumidores (viajeros)
• Mayoristas
• Agentes detallistas
• Operadores de Turismo
• Prestatarios de servicios turísticos

Indica la actividad principal en la que trabajas:

• Other

Indica cuáles de estas temáticas cubre tu innovación (elige todas aquellas opciones que apliquen):

• Innovación y diversificación en el desarrollo de productos turísticos
• Profesionalización, buenas prácticas y certificación de servicios turísticos sostenibles

¿Cuál es el objetivo de tu innovación? Por favor describe en una oración el tipo de impacto, cambio o reforma que tu enfoque quiere lograr.

Transport is responsible for 25% of energy consumption and emissions of greenhouse gases in the world. Therefore the company generates the Travel Fair for reducing emissions.

Escribe un resumen de tu proyecto. Incluye cómo tu enfoque apoya o representa al concepto de geoturismo o turismo sustentable. Este texto aparecerá cuando la gente se pare con el mouse sobre el ícono para tu presentación en el mapa localizado en la página de inicio del desafío.

Taking advantage of the international agreement of the Kyoto Protocol and is one of its objectives the curb emissions of gases that accelerate global warming is that it is decided to contain and reduce emissions from our vehicles.

The project has managed the company is focused on strategic planning, operational processes, customer service, product diversity and responsible handling of Good Practices Sustainable. Innovation has made the business a better position at the brand new and opening in market segments, a representation, new and improved marketing strategies, ethics policy, training, partnerships with the community and support areas maintenance and support for nature tourism, sustainable and accountable, as well as company minimizes environmental impacts and offering a conscious and sustainable.

So MAPACHE Rent a Car ® is the leader and meets and achieves the key goals of global agreements, has a high social and environmental responsibility and business management with a socio-cultural and environmental sense.

Describe en detalle porqué tu enfoque es innovador.

In Costa Rica most of the companies started to work on a purely commercial approach without realizing the ecological impact after the production and / or processing of raw materials.

Our company, MAPACHE Rent a Car ® generates revenue from its inputs. It has the consumption of fossil fuels, producing as much CO2 use and route of each vehicle in the fleet, so to mitigate the negative environmental impact; addressed to offset the same by paying for environmental services in different areas of the country, for carbon sequestration through reforestation of our forests.

Due to above, our company management is distinguished for being the first Rent a Car in Costa Rica C-Neutral. In view of this national recognition, MAPACHE Rent a Car ® company has initiated programs with shared values to solve social problems at a leading environmental and building value for shareholders, employees and general society.

¿Cuál es el origen de tu organización? ¿Qué fue lo que motivó el desarrollo de esta innovación?

The organization was founded in 1994, is a 100% interest that arises by a Costa Rican family and a hobby that applies the policies of the Costa Rican government, service providers and supplies, the environment, employees, board Directors and the community.

As corporate interest aspire to social development and economic and corporate growth, with the desire to contribute to environmental conservation, being the only Rent a Car in a step towards the sustainability of tourism management.

Provee una biografía personal. Esta puede ser utilizada por Changemakers para su material de marketing.

My name is Jackeline Lopez Cordero. I am 45 years History Educator Occupation with different titles at the professional level within the field of education from preschool education to second cycle of Secondary Education. I have a degree in the Management of Special Needs Education and a Masters in Social Science with emphasis in Educational Administration. In addition to other Masters in Environmental Management Project.

I am a national leader in the industry by implementing innovative programs within the organization.

Contact Information:

Msc. Jackeline López Cordero
Management and Sustainability Manager
Mapache Rent a Car®
Jlopez@mapache.co.cr

Describe qué tipos de experiencias turísticas únicas provee tu enfoque. Sé específico e ilustrativo con tus ejemplos.

As a company that generates a model of sustainable tourism and integrated environmental management for tourist transportation in Costa Rica.

Positioning is achieved in promoting corporate environmental responsibility as a company providing transportation services for national and foreign tourists.

Recovery of forest land in Costa Rica due to the reforestation programs that are developed.

Generation of carbon sinks and a large expansion of reforested acres.

Watershed protection in Costa Rica and protecting water resources.

Development projects at village level and in addition to environmental awareness and education.

Rural community tourism Promoters in Costa Rica.

¿Qué tipos de alianzas o desarrollo profesional serían más beneficiosos para difundir tu innovación?

Partnerships with government, municipalities, ONGs (non-governmental organizations) International Organizations Environmental advocates are concerned the business environment and social community.

It would be nice to have the support at national and regional levels in order to disseminate the initiatives and to serve for many mainstream environmental policies and environmental development in organizations and networks would be ideal to achieve volunteering for the realization of the projects.

Describe el grado de éxito de tu modelo hasta la fecha: Explica claramente cómo mides en forma cualitativa y cuantitativa el impacto en términos del aporte de tu modelo al sostenimiento y enaltecimiento de la cultura local, su medio ambiente, herencia y estética? ¿Cómo tu enfoque ha contribuido a hacer de tu destino turístico un lugar único? ¿Cómo has contribuido al desarrollo del turismo sustentable? ¿Cómo es que tu modelo minimiza el impacto negativo?

Based on our corporate social responsibility is now when more businesses and communities show their interest to participate in projects of social and environmental approach. One way to measure the impact that the development of this program has caused, is by increasing the amount of income relative to previous periods. In regard to the distinction of product Mapache Rent a Car ® offers a unique product, being the first rent a car in Costa Rica to offer clean emission-free travel of greenhouse gases which guarantees the customer that the trip is compensated through carbon sequestration through reforestation of forests.

We have developed awareness campaigns and motivation for other companies in the tourism sector are committed within their organizations to develop sustainable practices, also taught workshops nationally and internationally on environmental sustainability, another way is by sponsoring eco-friendly activities that will benefit both the community and the companies involved and hence the environment. In addition MAPACHE Rent a Car ® develops programs and activities to improve communities and the technical implementation of cleaner production and recognition in the process of carbon neutrality and solid waste management.

¿De qué manera los residentes del lugar son integrados activamente a tu trabajo, incluyendo la participación y opinión de la comunidad? ¿Cómo es que la comunidad ha respondido o se ha beneficiado con tu modelo?

Product innovation projects and has generated satisfaction in internal and external customers as well as satisfaction and involvement of different actors in the value chain of service and product, that is where you install a headquarters or branch generates employment and consumption of local inputs. Upon receiving this benefit the community involved is identified with our product and therefore it promotes.

In developing our business under sustainable guidelines, we create a major attraction for other businesses in the area, promoting a culture of sustainability and achieving a consensus of the population that seeks to enrumbarse thinking conservationist.

¿Cómo es que tu programa promueve el entusiasmo de los visitantes, su satisfacción e involucramiento con la población local?

The program itself is already an attraction, since they consume this product our client's implicit contributes to the conservation of the environment. Much of our clientele is minded conservationist thus making use of our product and guarantee satisfaction in MAPACHE Rent a Car ® is the primary customer service focused on sustainable lines.

Tourists come to a national leader who is concerned in its operation to generate principles of sustainability and create a friendly environment, conservation.

Describe cómo tu innovación ayuda a los viajeros y a los residentes locales a entender mejor el valor del patrimonio cultural y natural del área, y cómo los educa en cuestiones de medio ambiente local.

Being a sales service to a foreign population in most media are used as brochures, flyers, stickers, documents and internal and external communications through emails. Through the website, internal and external signs, as well as information and surveys the work in magazines and newspapers.

Domestically the firm has a manual of good environmental practices, which guides the organization toward the appropriate use of resources and encouraging recycling. This also is shared with companies that show their interest in adopting the guidelines set by our organization

¿Cómo se financia tu iniciativa en este momento? Si lo sabes, provee información sobre tus finanzas y organización: Presupuesto anual, Ingreso anual generado, Numero de empleados (full-time, part-time, voluntarios).

The contributions of programs and initiatives that we are financed by own resources of the company. We would like to have more budget support to disseminate the initiatives, invest in training and creating support networks in communities.

The company has no financing to date, no contributions from any source than their own.

¿Tu iniciativa es financieramente sostenible? De no ser así, ¿qué necesitarías para que lo fuese? ¿Cuál es la demanda potencial para tu innovación?

The company has now 3 years to have these projects to date, and tourism is characterized as a social and economic activity that encompasses a number of important points that need further and require that are sustainable. We must work with the host nucle to achieve a professional job, is required for development, capital, efforts and support of professional networks and that tourism is a phenomenon that has a growing presence in international economies and requires harmony and friendly relations with the environment.

¿Cuáles son las barreras a las que te enfrentas en el manejo, implementación o replicación de tu innovación?¿Qué barreras impiden a tu programa tener un mayor impacto.

Develop Barriers:

• Lack of national policy.
• Commitment to achieve a better work in the area of awareness and education.
• Lack of incentives for the development of new programs.
• Genuine Will of stakeholders in the development of processes and programs.
• Lack of programs in communities.
• More financial resources to generate and develop more programs in education

¿Cuál es tu plan para expandir este proyecto? Indica cómo harías para hacer crecer o mejorar tu innovación o pedirles a otros que lo hagan.

First of all, to consolidate and achieve early successes have new strategic partners, government support for development projects and availability of programs, policies and standards to achieve better development and profit.

Second, count on the support networks to gain support from environmentalists, professionals who understand the needs and have a tourism product development to harmonious coexistence with nature and the environment.

Información de contacto
MSc Jackeline López Cordero
Administrative and Sustainability Manager
Mapache Rent a Car.
75 metros al este de la Iglesia Católica de San Sebastian, San José, Costa Rica.
jlopez@mapache.co.cr